The MP3 Players

New Study On MP3 Players And TSL

May 27, 2005 Related News

Bridge tracked a group of over 3,000 radio listeners for three months to determine how long they’ve owned their digital music players, how often they use them, how their use changes over time and how it affects their time spent with terrestrial radio. Bridge determined that for new owners of MP3 players, their use of the device is extremely high and their time spent with radio plummets, especially among those under the age of 24. But interestingly, as time goes on, their time spent with radio begins to increase again.

MP3 players are less of a threat to terrestrial radio than one might think. While new owners of the gadgets show a decline in TSL, the longer people own these devices, the more they return to traditional radio.

{ via FMQB } { Complete result }

Glossary of Terms

1. TSL: Time Spent Listening. The amount of time the average person spends listening during a particular time period. Expressed in hours or quarter-hours

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