Growth of electricals range adds to pressure on rivals. Tesco is raising the competitive stakes once again as it expands its electricals range to include products such as iPods.

In a move which will increase the pressure on rivals such as Dixons, an increased range of digital products will be introduced into 200 Tesco stores over the next week, with MP3 players available in 69 stores.

Digital music players will start at £24.97 for an Inovix 128MB player. Players on offer will include the Apple iPod Shuffle and the Creative Zen Micro. Sales of MP3 players grew by 400 per cent in the UK last year, with the market expected to double again in 2005, as the price of players drops and downloads become more accessible. Tesco offers a download service via its Tesco.com website.

via [The Retail Bulletin ]